“In the best attempt to date to unseat Edward Stack as the nation’s Virtue Signaler in Chief, Levi Strauss’s CEO Chip Bergh bravely announced this week his company’s support of “youth activists” working to end the “gun violence epidemic” in America and encouraged other “business leaders” to do the same.
“As business leaders with power in the public and political arenas, we simply cannot stand by silently when it comes to the issues that threaten the very fabric of the communities where we live and work,” he said in a recent op-ed published by Fortune. “While taking a stand can be unpopular with some, doing nothing is no longer an option.”
Naming his brand among the “pioneers of the American West” and the “great symbols of American freedom,” Bergh outlines three ways he’s hoping to restrict the constitutional rights of his fellow Americans.
First, he plans to establish the Safer Tomorrow Fund, which will dole out $1 million in “philanthropic grants” to “nonprofits and youth activists who are working to end gun violence in America.”
Next, Bergh and his company will join Everytown for Gun Safety’s new Business Leaders for Gun Safety coalition. Roughly paraphrasing Everytown’s website, this group is working to join banks and other businesses doing their darndest to bankrupt gun companies and marginalize gun owners.
Finally, Bergh hopes to incentivize his employees to join him in his righteous crusade. Levi Strauss will double its usual employee donation match to anti-gun organizations and pay employees for sixty working hours per year (5 hours per month) to volunteer for the same organizations.
“We’re encouraging our employees to use their time to make an impact,” he said.
by Jordan Michaels on September 4, 2018
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